Place : China WOrld Hotel Beijing, China
The Revolution of interactive Marketing Begins
Reach your performance and ROI goals with ad:tech Beijing's hard hitting program! Are you looking to reach your consumers in a sea of 160 million users? Are you striving to drive brand values (or push your brand) through multiple channels? Do you want to hear from the pioneers who have changed the online marketing landscape of China and abroad? Join us in Beijing for this comprehensive conference and exhibition
In two days you will meet most of the leading portals in China, and many local and international publishers and solutions providers who are exhibiting and sponsoring this premier event.
More than 50 companies are participating, including: Sohu, Sina, Tencent, Yahoo! China, Taobao, Alibaba, NetEase, HDT, Accoona, Friendster, DoubleClick, 24/7 RealMedia, Pixel Media, Globe7, Omniture and Eyeblaster.
All attendees are invited to join the Networking Party on the first night of the event – engage with other delegates, exhibitors and speakers. The party is right outside the Expo Hall, from 6 – 8pm.
 |
The Realities of Online Communities in China
The Rules have changed! Today, China is influencing and developing the formula for successful online communities. Top executives will share their success secrets and insights in this keynote presentation. Join us and you'll learn:
 | How online users communicate with friends and family |
| |
| How marketers can best leverage digital media, instant messenger, online gaming and consumer generated media to drive brand awareness |
| |
| How to build trust and loyalty in a virtual world |
| Speakers: | Moderator: | |||
 | |  | |  |
| | | | |
| Martin Lau President of Tencent | | Jun Tang President of Shanda Interactive | | William Bao Bean Partner of Softbank China and India |
|
Expo Hall
October 16, 2007: 10am – 8pm
October 17, 2007: 10am – 6pm
Conference
October 16, 2007: 9am – 6pm
October 17, 2007: 8:40am – 5:25pm
|
Tuesday, October 16 - Wednesday, October 17
The Exhibit Hall is free when you register before October 15
Do all your planning face-to-face at ad:tech. Get in front of more than 50 interactive marketing exhibitors and sponsors.
|
| SAMPLE SESSIONS : | |
| | |
| BRANDING: | |
| |
| Marketers Integrated Best Practices: Local and Global Players |
| |
| Creative + Strategy: Leveraging Digital Platforms to Drive Brand Preference |
| |
| Consumer and Brand Experience in the Mobile Universe |
| YOUTHFUL MULTITASKERS: | |
| |
| Gamer nation: Exploring Advertising Effectiveness in the Online Gaming Ecosystem |
| |
| Creative + Strategy: Leveraging Digital Platforms to Drive Brand Preference |
| |
| Online Video Advertising - Metrics, Performance and Business Model |
| OVERALL PERFORMANCE : | |
| |
| The State of Measurement and Web Analytics - US wisdom vs. PRC realities |
| |
| Word-of-Mouth Marketing Workshop |
| |
| Search Engine Optimization Best Practices |
| |
| The Path to One-to-one Marketing: The State of Behavioral Targeting and Personalization |
No comments:
Post a Comment