MX EAST : Managing Experience through Creative Leadership
Philadelphia, PA — October 21-23, 2007
Location
Normandy FarmRoute 202 & Morris Road
Blue Bell, PA 19422
(215) 616-8500
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As the business value of design becomes clearer, creative managers building the next generation of products and services are confronted with an increasingly demanding set of challenges. MX East brings thought leaders from IDEO, Google, The New York Times, The Mayo Clinic, and many others, to show you what it takes to get great experiences out into the world.
Who Should Attend?
If you are a VP, director, or manager involved in product strategy, product development, service design, or design management, this is a prime opportunity to join peers from around the world for two days of inspiration, education and networking, removed from the hustle and distraction of your working life.
Key topics
- Embedding design practices throughout your company
- Overcoming organizational inertia
- Bringing emotional resonance to the experiences you deliver
- The secrets of innovation, and how to apply them to your work
- Metrics and measurement of design success
Industries Addressed
- Internet and web
- Health care
- Media and news
- Consumer products
- Product design
- Financial services
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